How do you handle content burnout as a server owner? (TikTok vs. YouTube)

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/u/phathyrd

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I'm a server owner and I'm having a content problem. I mainly advertise my server on TikTok, and at first it was easy because there was so much to show. But lately, I’ve run out of ideas since it’s the same server every day. Right now, I have to random TP to players and follow them for hours in vanish just for a chance they’ll do something interesting or video-worthy. I recently started experimenting with long-form on YouTube and realized that while I get lots of views from tiktok, not many of them actually convert into players. On YouTube, even with just 2k views, I can see a real difference in the player count. I’m thinking of moving to long-form content, but since I’m already struggling with "easy" short-form content, I’m not sure how to make the jump. As the owner, I can't really do a standard survival series like a normal player, and I don’t have a staff team to help me out. My other limitation is that I’m not a very high-energy person, so hype content like challenges is nearly impossible for me unless I fake it. Does anyone have any good, sustainable ideas?

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