How I decide cut/keep/scale on paid server lists (with Tebex data)

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/u/SubjectIngenuity

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I came back to MC ops after a break and kept burning money on “looks active” listing slots.

What finally helped was using one dumb weekly decision rule instead of vibes:

For each paid source (TopG, NameMC, etc):

- Track spend for the cycle

- Track joined players from that source

- Track buyers from that source (via Tebex purchases)

- Compare revenue vs spend

Then classify each source every week:

- Cut: revenue < spend for 2 cycles in a row

- Keep: around breakeven but still growing joins

- Scale: revenue >= 2x spend consistently

A few practical notes that saved me time:

- Don’t judge daily. Weekly minimum, 30-day view preferred.

- Keep attribution simple at first (hostname or source tags), don’t over-engineer.

- Ignore total joins if they don’t turn into buyers.

I built a small tool (CraftSignal) around this exact workflow because spreadsheets got messy, but the framework works even if you do it manually.

If anyone wants, I can share the plain spreadsheet columns + formulas in a follow-up comment (no links).

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