What strategies have worked for growing a new Survival server community from 0?

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/u/bulbin123

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I'm preparing a new Java Edition Survival server and I'm trying to understand how to build an active community from the ground up.

I'm particularly interested in the transition from 0 players to the first 10–20 regular players, and then from a small group to a larger active community.

For those who have managed Minecraft communities, I'd like to know:

What methods actually worked for attracting your first regular players?

Which platforms brought you the most engaged players?

What helped turn occasional players into regulars?

How did you keep the community active when there were only a few players online?

What common mistakes made community growth harder?

I'm looking for practical experiences from server administrators rather than general advertising advice.

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